JTV (Jewelry Television®) is one of the largest jewelry retailers in the United States, supporting over 1,400 jobs on its 16-acre Knoxville campus. With a proven 25-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 84 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. In 2018 JTV launched their Lab Grown Diamond campaign revealing their new scientific breakthrough process. JTV approached Burly Bear Studios to create a set of four 2D animated videos to be shown through Facebook and Instagram. These videos followed a brand guide and script provided by JTV.
